Run #8 • 2026-10-24 → 2026-10-30 • Internal objective-aware benchmark
| Objective | Ads | Spend | Impressions | Clicks | Median CTR | Median CPC | Median CPM | Confidence |
|---|---|---|---|---|---|---|---|---|
| AWARENESS | 1 | RM 0.00 | 0 | 0 | 0.00% | RM 0.00 | RM 0.00 | LOW |
| Status | Objective | Ad | Spend | CTR | CPC | CPM | Score | Confidence | Reason |
|---|---|---|---|---|---|---|---|---|---|
| WATCH | AWARENESS |
VIDEO01_TESTIMONI_REACH_MY_INTEREST_AUG2026 EZI2_UMRAH_AWARENESS_REACH_MY_AUG2026 |
RM 0.00 | 0.00% | RM 0.00 | RM 0.00 | 50 | LOW | CPM no stable median; CTR not penalized for awareness; insufficient delivery signal |
AWARENESS: Do not judge it with click CTR alone. CPM and delivery are primary.
LEAD: Current score is only pre-lead efficiency using CTR/CPC. It is not a CPL score yet.
CONVERSION: Current score is only pre-conversion efficiency until CPA/conversion outcomes are stored.
The benchmark source is Ezi2Ads' own recent TikTok data, not a universal industry benchmark.