Objective-aware • Internal benchmark • Recommendation only
| Objective | Sample Ads | Spend | Median CTR | Median CPC | Median CPM | Confidence |
|---|---|---|---|---|---|---|
| AWARENESS | 1 | RM 0.00 | 0.00% | RM 0.00 | RM 0.00 | LOW |
AWARENESS / VIDEO_VIEW: CPM + delivery are primary. CTR is not penalized.
LEAD / TRAFFIC / CONVERSION: CTR + CPC are used only as pre-result efficiency signals. Lead CPL / Conversion CPA are not claimed in V1 because those result metrics are not yet stored.
Benchmarks are internal medians from Ezi2Ads' own current TikTok data, not universal TikTok industry benchmarks.