Campaign → Ad Group → Creative • Objective-aware • Recommendation only
| Objective | Total Ads | Eligible | Median CTR | Median CPC | Median CPM | Confidence |
|---|---|---|---|---|---|---|
| AWARENESS | 1 | 0 | 0.00% | N/A | RM 0.00 | LOW |
Low delivery: spend < RM1 and impressions <100 → INSUFFICIENT_DATA and excluded from benchmark.
Zero clicks: CPC is N/A, never treated as RM0 excellent CPC.
Awareness: fewer than 3 eligible peer creatives → BASELINE_ONLY.
Lead/Conversion: cannot become final WINNER until CPL/CPA outcome metrics are available.